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Summary: In this commercial, Chef Ettore Boiardi (aka Boyardee) makes a direct appeal to the American consumer to try his spaghetti and sauce, a healthy, inexpensive and exciting "new" product. If they couldn't find it on the shelves (and it WAS hard to find in the 1950's) he suggests that they "ask their grocer." He was an innovative and successful entrepreneur in his day.
Caption:
All American children love spaghetti and tomato sauce
Narration:
What would you like to talk about.
Description:
Media used by template player:
Minimum duration:
15000
Prompts:
Spaghetti was NOT an all-American food, Spaghetti and sauce was a novelty, 15 cents a serving, Boiardi vs Boyardee, Authentic ethnic food, Mass media and marketing, Assimilation, Is the girl in this ad Italian-American?
Features:
"Tell the story about Wednesday, Prince spaghetti day.", "Tell us a story about ethnic food.", "Tell us about West Side Story."
Featured story idea
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