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In this commercial, Chef Ettore Boiardi (aka Boyardee) makes a direct appeal to the American consumer to try his spaghetti and sauce, a healthy, inexpensive and exciting "new" product.  If they couldn't find it on the shelves (and it WAS hard to find in the 1950's) he suggests that they "ask their grocer."  He was an innovative and successful entrepreneur in his day.