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Summary: In this commercial, Chef Ettore Boiardi (aka Boyardee) makes a direct appeal to the American consumer to try his spaghetti and sauce, a healthy, inexpensive and exciting "new" product. If they couldn't find it on the shelves (and it WAS hard to find in the 1950's) he suggests that they "ask their grocer." He was an innovative and successful entrepreneur in his day.
Page 1: Chef Boyardee Commercial
Caption:
Chef Boyardee explains spaghetti and sauce
Narration:
This commercial introduced many Americans to the idea of making their own spaghetti and sauce at home
Description:
Media used by template player:
Minimum duration:
6000
Prompts:
Features:
Featured story idea
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