Story: Chef Boyardee Commercial (video)
Summary: In this commercial, Chef Ettore Boiardi (aka Boyardee) makes a direct appeal to the American consumer to try his spaghetti and sauce, a healthy, inexpensive and exciting "new" product. If they couldn't find it on the shelves (and it WAS hard to find in the 1950's) he suggests that they "ask their grocer." He was an innovative and successful entrepreneur in his day.
Page: 1 Chef Boyardee Commercial
Chef Boyardee explains spaghetti and sauce
This commercial introduced many Americans to the idea of making their own spaghetti and sauce at home
Page: 3 Chef Boyardee spaghetti and sauce
All American children love spaghetti and tomato sauce
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